Imagine needing to pay for basic restroom supplies. 25 cents for a square of toilet paper, another 25 for a squirt of soap, and yet another for paper towels. Absurd, right? Yet, tampons and pads — equally essential — are not free in public restrooms, homeless shelters, schools, or prisons. If soap and toilet paper are expected, shouldn’t menstrual products be too? Tampons shouldn’t be a luxury; they should be the norm.

The goal of this project is to advocate for a societal shift in how we perceive menstrual hygiene products. It’s baffling to consider that we don't pay for everyday necessities like toilet paper and soap in public spaces, yet still find it acceptable to charge for tampons and pads. Why is it that basic hygiene products, essential for half the population, are treated as luxuries?

This campaign challenges the notion that tampons should be discreet and taboo. Instead, we want to make them visible and accessible. By avoiding traditional gendered colors like pink, we can highlight that this issue affects everyone, not just those who menstruate.

This project focuses on places with the greatest need: schools, homeless shelters, and correctional facilities. This product serves all who menstruate, but advocacy should extend to everyone—ensuring both men and women understand and support the need for change.