Hello! My name is Alyssa Petit.

I am a graphic designer and creative strategist, but the work I care about most is community.

I use design as a way to bring people into conversation with each other. Not to pressure or persuade, but to clarify what matters and make space for others to enter in. I believe design is a language. We have seen how effectively it can influence the public imagination. That power can be misused. It can also be redirected. Besides convincing people, it can also be used to gather and to make visible what a group of people already feels but has not yet named.

Most of my projects take the shape of creative direction and involves strategic frameworks to support it. Beneath that structure, the work is about participation. It is about helping people see themselves in what they are building.

This site is a window into how I think and what I value. If it resonates, I would love to build something together.

Check out my dots…

[ COMING SOON! ]

Some words that matter and what they mean to me:

(Not buzzwords. Rather, an index.)

  • Community is people unified around something, whether that something is an experience, a movement, a cause, or maybe just the place where someone happens to be. It is something you have to show up for, it is intentional, and it is necessary.

  • Design is language. While it is most used as a means to sell, to convince, or even to manipulate, it can also articulate what is already alive, making visible the feelings, values, and unspoken agreements of a group. Design can create belonging, unify power and purpose, and foster community.

  • Integrity is paying attention to whether what I do matches what I believe. It does not mean perfect choices, but it is noticing when something does not feel right, admitting that it isn’t right, and changing course to what is right.

  • Overconsumption is the debilitating beast that keeps plenty of designers employed. We all have too much stuff for the sake of saying we have it or for the hit of buying something. I’m not any better in falling for the marketing schemes, but I am actively fighting against being the marketer.

  • Resonance is what echoes. What lingers. It’s what makes someone stop for a moment and recognize themselves in the work or in each other. It is the first step to belonging.

  • Strategy is the space between impulse and action. It is the ‘how’ that follows up the ‘why’. It is making sure to keep the ‘why’ as our north star. It is the framework that gives a great idea the structure it needs to survive and stay the course.